Butte County Tourism Campaign

Grab the dog, pack the kids and take a drive to the pristine Northern California landscape of Butte County for a frontier adventure in the wide open outdoors.

Explorers Welcome.

A campaign of captivating touchpoints

As the Creative Director for Explore Butte County’s first ever statewide campaign, my goal was to translate the experience that Northstate residents know so well into an enticing adventure for Californians from all over.

Based on geographic, income and behavioral data, we refined our target market to young affluent adventure seekers as well as budget-conscious families looking for memorable road trip opportunities.

Butte County’s plentiful bounty of farm-fresh dining and prime hiking, biking and mountain climbing scenes in a relaxed pace, became a stunning showcase for this omni-channel campaign, including TV, Digital Video, Retargeting, Outdoor and Social channels.

Authentic stories from California’s frontier.

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  • Casey's amazing creativity, positive attitude and ability to deliver results time and time again made him an incredible asset. He is a true leader and inspires all of the people he works with.

    Heather Vaughan, SVP Marketing - PAC12

  • Casey is one of the most creative people I have had the pleasure to work with. More importantly he is a person of high integrity and strong work ethic.

    Donna Ruiz, VP of HR - Sacramento Kings

  • Casey was an amazing mentor early in my career. He was invested in my growth and always challenged me to zag when others are zigging.

    Sara Molina, Creative Director - Seattle Sounders FC