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Better Together
Designing Farmers Insurance Topper Club Conference
As a frequent collaborator with Goodly (Formerly H&Co) together we pitched and won the opportunity to promote, manage and produce the Farmers Insurance Topper Club national sales conference in San Diego. The Topper Club recognizes and celebrates the performance of the nation’s leading insurance agents over several days with a keynote production featuring the company CEO, creatively themed breakout sessions, awards ceremony and live concert with world renowned artists.
I led the on-screen event design strategy for both the keynote and award ceremony elevating the show from prior "powerpoint" style graphics, to room-wrapping motion graphics designed to highlight the San Diego locale and provide an impactful stage presence for each of the featured speakers, while simultaneously entertaining a room of thousands.