Extend Your Runway

While serving as Creative Director of PorterCo Agency in Sacramento, we developed the "Extend Your Runway" campaign for the Greater Sacramento Economic Council to drive awareness of Sacramento's appealing position in the Mega Region as an economical destination for Bay Area technology companies to establish or expand their businesses. In the tech world, your "Runway" is known as the amount of time a company can survive with their initial rounds of venture capital investment.

The Extend Your Runway campaign was a highly targeted omni-channel campaign that included outdoor and digital media buys, email and an innovative experience during the SF Disrupt conference attended by Startups from across the globe.

To prove to the international startup audience of the ingenuity and value of Sacramento as a prime location to extend their runway, my team and i designed a pop-up video production studio that would capture a startup CEO's pitch to investors and edit the pitch in realtime into a high-quality branded asset. Within minutes the asset was emailed to the CEO, while also capturing valuable qualified leads for the Greater Sacramento business development team.

On its first day, the Runway Pitch studio drove more than 40 qualified leads, resulting in economic potential of $200m.